Map with the most famous beer in each state in Germany.
The cans, which mimic the decades-old logo that frames the Budweiser name on packaging, will be offered as an alternative to traditional cans, not as a replacement, and will come in 8-packs rather than the standard 6-packs, the brewer said Monday.
St. Louis-based Anheuser-Busch, the North American headquarters for Belgium-based Anheuser-Busch InBev, has been working on the bowtie design since 2010. The can’s unique design is intended, in part, to attract young adults who haven’t yet tried a Budweiser.
“We know there are a large number of consumers out there looking for new things, the trend-seekers,” Anheuser-Busch’s vice president of innovation Pat McGauley told the Post-Dispatch. “We expect both our core beer drinkers and new customers to try it.”
In 2011, the brewer launched the redesign of Budwesier cans and packaging that features the bowtie as a focal point on each can.
The new bowtie-shaped Budweisers launching next month hold 11.3 ounces of beer and contain 137 calories – 8.5 fewer calories than a 12-ounce can of Budweiser.
2013: The Year Craft Beer Crashes?
Don’t want to go all craft Cassandra here, but I do want to note two trends that I think should give pause to craft beer fans at the close of a tremendous year of growth.
One is simple, bad beer. Maybe it is the slew of “harvest” and “holiday” ales that have been in heavy rotation recently — often experimental and by definition hit and miss — but the past few months have seen an uptick in weak offerings. At least to my palate.
Of course that is happily self-correcting, either the bad brewers get better or they cease to exist. But the second trend I worry about short-circuiting that market discipline.
This is anecdotal and therefore no claim of universality is implied, but it seems to me that within the past year or two craft breweries have crossed into the magic happy place of central planners where farmers’ markets, soccer plexes, and ArtsFests are revenue-churning “destination locations” quite apart from economic reality. Or merit.
Once bureaucrats get involved quality control goes out the door. That is how the Mid-Atlantic ended up with farcical farmers’ markets stocked with produce trucked in Florida — same as the big boxes. It is bad enough that the corporate swill hawkers have their crafty fake crafts out there. A slew of bad craft breweries propped up by tax increment financing or other regulatory gifts would be a nightmare.
Hope I am wrong.
Bonus Caveat: None is this is to suggest that real, organic crafts do not sometimes anchor and sustain planny-plan-planned neighborhoods and districts. They do. And throw off a ton of money doing so.
Best movie of the year. Bonus: Theremin. Or possibly saw.